The photo with this post is awesome (click on it to zoom it)! I was in a sbux today and while waiting for my drink, I noticed this sliver flyer. I had to take one. Not because I need math help (which I do), but because this is excellent simple marketing. The creative and humorous approach towards a seldom exciting message is great. Not many people are able to make tutoring advertisements exciting. What you often see is a flyer of white paper and boring black font with a phone number. The problem with that is that it gets lost on the pushboard that you stuck it on. This on the other hand stood out clearly above all else.
The best part of this is the actual message once the bright green and the BIG "MaTh" gets your attention. The creator of this chose to use an uplifting play on words (love, romance advice, etc) to quickly connect with their audience. This was clearly not rocket science, but very catchy and there is a biz lesson to learn from this.
This is a "Fresh" Easy Catch. If anyone responds to this, it was an easy catch for Amber. She did not have to labor extensively to get the business that will come from this. What kind of easy catch do you have for your advertising or even employee recruiting messages? Make it fresh and avoid your word play being related to the down economy. People are tired of hearing about the down economy - it is a negative correlation. Romance and Love are generally positive and they even make MATH exciting in this example.
This made me smile and teaches a simple lesson!
PS addition - I called Amber to introduce myself and tell her about this post and praise her creativity. Since notifying her, she let me know that the sliver flyer is actually a bookmark! That just makes it better. It has another use for those who keep it. Check this out, Amber did not even know it was in sbux. Effective messages spread!!
Right on!
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